Attract, Qualify, Communicate and Improve:
Chair Massage: It's the Trade Show Attendee Magnet You Need for Your Next Show
It all depends on attraction. You spend a lot of time, effort and money on your trade show program. And if you don't attract enough attendees you may not meet your goals. Chair massage offers an effective way to make your exhibit buzz with activity, and keep attendees in your exhibit while you pre-qualify them – allowing you the opportunity to increase your qualified lead count as well.
Why does chair massage attract?
It helps people feel better immediately.
Just sitting in a massage chair opens up the back muscles, relieves strain on the neck and rests the eyes. And when you add a professional massage of the neck, back, arms and hands – you have a highly effective trade show giveaway.
Chair massage: reduces stress immediately, enhances overall well being, increases concentration, stimulates circulation, relaxes muscles and helps people feel better.
This attraction will not fail you! As soon as attendees realize your company is offering free chair massage they will begin signing up. Usually the rush will not begin until about one hour into the show on the first day – but if you announce the massage in a pre-show email you'll have people looking for a massage as soon as the hall doors open. And at the end of the day there will be attendees who were not able to get their massage who will be pleading with the massage therapists to keep on working. Simply tell them "We're sorry, please come back early tomorrow morning to get your massage." You'll have a crowd for the rest of the show. Read a Short History of Trade Show Chair Massage.
Free massage always draws a crowd. The next step: Qualify Visitors While They Wait for Their Chair Massage